OUR STORY - Bringing the industry together

Bringing the industry together

The Property Council has brought the industry together to inspire, learn and forge new connections for five decades. Today 60,000-plus people attend our conferences and events right across the country.

Our events program provides one of our great service areas for members. The Property Council runs an extraordinary 400-plus events a year – more events than there are days of the year. And we’ve been setting the events gold-standard for five decades.

Since 1969, our members have enjoyed access to market-making networking opportunities. Decades before Instagram or LinkedIn, we were connecting our industry with remarkable events.

We have always understood that every luncheon, seminar, conference or committee meeting is an opportunity for our industry to connect. Our events allow members to engage with market leaders, connect with clients, colleagues and competitors, and capitalise on the serendipity of sitting next to a new face and new opportunity.

Our marquee event has always been The Property Congress, held for the first time in 1977. It was a tough year of high inflation, low credit availability and rising unemployment. Speaking to the 250-strong audience, then president Peter Barrington emphasised our industry’s central role as one that reshapes our cities and makes them anew – a theme that would not be out of step with our program today.

1977-6Bob Geldof - Congress 40thFirst diversity panel at Congress 2015 (Capturing the Diversity Dividend)

From that very first gathering, The Property Congress has attracted our industry’s established and emerging stars, politicians and policymakers, as well as thinkers and troublemakers. Over the years, hundreds of industry leaders from Australia and overseas have shared their insights with thousands of attendees.

We’ve hosted countless events around the country, from four o’clock forums to major industry lunches, report launches to outlook breakfasts, site tours to policy briefings with our most senior politicians. In doing so, we have created a template for networking that remains industry-defining to this day.

We established our Future Directions forum 25 years before other associations were looking to motivate millennials. We were driving the diversity agenda through a thought-provoking program when gender balance was only emerging on the corporate boardroom agenda. And we were hosting sustainability summits well ahead of the CSR curve.

Our invitation-only Property Leaders’ Summit, established in 2009, connects property investment decision makers from around the globe with Australia’s political leaders. Our National Retirement Living Summit, established in 2014, is Australia’s biggest annual event for one of the industry’s fastest-growing sectors. We partnered with the Green Building Council of Australia to host Australia’s largest sustainable building conference, Green Cities, for more than a decade. And our Future Cities Summit, launched in 2019, brings together city-shapers and policymakers to set the agenda in the metropolitan century.

We’ve launched reports and research projects that laid the foundation for our industry’s future prosperity. We’ve created strong local networks in every state and territory. We bring together more than 60,000 people each and every year.

Regardless of the venue or the audience, we’ve always seen our events as forums to drive debate, test conventional thinking and spark new conversations. We’ve often chosen to feature the controversial and challenging – rock stars and reformers at The Property Congress, climate sceptics and nuclear energy champions at Green Cities, smart cities cynics at the Future Cities Summit and disruptive entrepreneurs at the National Retirement Living Summit.

We maintain the same mantra: provide access to the best ideas and let the people in our industry make up their own minds.

Today, the evolving story of our industry threads through the narrative of our events program. Whether we’re exploring blockchain, build-to-rent or big data, artificial intelligence or automation, e-commerce or energy efficiency, our events remain the best place in our industry to connect, collaborate and compete on a global stage.