OUR STORY - All about people

All about people

Property is all about people and the Property Council brings people together.

The Property Council’s network has always been a great place for people to grow. Our committees and forums, education and resources provide people across the industry with new perspectives, new connections and new career opportunities.

We’ve played an instrumental role in professionalising the property industry over five decades. From the 1970s onwards, our event schedule established strong networks and built a base of home-grown talent, while our sustained work over several decades convinced universities to offer degrees in property economics.

We established our first practical and professional courses in shopping centre management and marketing way back in 1986. Since then our educational offerings, culminating in the launch of the Property Academy in 2011, have expanded to support all sectors of our industry with face-to-face and flexible learning. Today, we support the careers of more than 1,700 property professionals each year.

We look to the future by fostering aspiring leaders through our Future Directions network. Our first Future Directions event was held in 1995 – decades before business was trying to motivate millennials. We began applauding our young achievers with a generous scholarship in 1990, which has evolved into the prestigious Future Leader of the Year Award. Today Future Directions committees in each state and territory drive a dynamic program of events, research, thought leadership and networking to elevate our industry’s rising stars.


We are also committed to growing the industry’s diverse talent. The Property Council appointed our first female president, Carol Schwartz AO, in 1999 and since then we’ve challenged our members to step up and show leadership on gender diversity. In 2014, led by our visionary Board and current chief executive Ken Morrison, the Property Council commenced a proactive agenda to enhance diversity and expand the female talent pool.

We’ve taken simple but strategic steps, like our 40:40:20 commitment which ensures balanced gender representation on committees, and the panel pledge, which promises that women in our industry will have an equal voice at our events.

The Property Male Champions of Change, 21 of our industry’s most powerful leaders, are listening, learning and leading with action to increase the number of women leaders across our industry and to grow the talent pool. Our 500 Women in Property program has acted as a career accelerator for many talented women at the early and mid-stages of their careers. And we’ve sparked a passion for property in the next generation of female leaders through Girls in Property.

Our industry is Australia’s biggest employer and supports hundreds of different job types. We don’t just say that people are our industry’s biggest asset. We know that our 1.4 million-strong workforce underpins the success of our industry and the future prosperity of our nation.

For 50 years we’ve fostered professionalism, talent and career growth – and we are well-positioned to support future generations of innovators and city-shapers over the next 50.